Javier Müller Lamothe is a young architect from Granada with a studio in Geneva, Switzerland. From there he collaborates in international projects providing a very artistic vision of architecture in all his projects. In his own words: “My approach to architecture has a strong plastic character, I believe in architecture as an inhabited sculpture”. Among …
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La Muga: naming and visual identity
La Muga is a restaurant located in a privileged location, between the imposing mountains of Sierra Nevada and the coast of Granada. It is mainly attended by groups that will spend the weekend in the area or make a stop on their way to the beach. Its name is born from this concept. A “muga” …
La Cuadrada: concept and labeling
Wine label developed for the Verdejo D.O. Rueda of La Cuadrada. The main characteristic of this wine is its close relationship with the quarry of the same name. The white clay extracted from this quarry made it possible to clarify the wines and make them age in barrels for between four and ten years. …
Freewheel’s dossier
Conception, redaction, design and layout of the dossier of the project Freewheel Stockholm to Madrid. It exhibits and justifies all the material developed for the charity trip from Stockholm to Madrid by bicycle. The content is divided into four main sections: research, identity, applications (online and offline) and campaign.
Freewheel merch
We cannot forget one of Freewheel’s main objectives: to raise funds for World Bicycle Relief. For this purpose, a link was set up for direct donation from the Freewheel website. In order to encourage donations, one of the strategies consisted in selling merchandising. The proceeds from this sale were then entered into the fundraising platform. …
Ciento Volando: editorial project
Ciento Volando is an editorial project consisting of a magazine made by and for a young public. For Ciento Volando the concept, name, identity and design were created for the “Vol. 0” to later print and bind some copies. In addition to the design of the magazine, there were collaborators for the content whose common …
Freewheel: advertising spots
Spots scripted, recorded and produced for the promotion of the charity project Freewheel. Its diffusion was mainly through social networks. You can watch both spots here and here.
Divide: concept and packaging
Packaging design for Despelta’s new organic pasta line: Divide. The line has three varieties of organic pasta. The main feature of this packaging is that it can be easily divided into smaller packages with the recommended amount per person. This characteristic gives rise to its name which works for both the Spanish and English markets. …
Freewheel’s website
Web conceived and designed to provide online support to the Freewheel project. Its main functions are to expose the project clearly and to serve as a bridge and call to action to donate money to the project through the Freewheel donation platform. Available in Spanish and English and fully responsive: www.free-wheel.org